The game’s emphasis on creativity and social interaction has turned it into a great platform to host concerts, talk shows, and other social activities in the age of social distancing. It’s the second best-selling Nintendo Switch title of all-time behind only Mario Kart 8 Deluxe. Since its release in March, Animal Crossing: New Horizons has turned out to be quite the phenomenon, selling 22.4 million units as of August. The Verge also dropped a first look at the yard signs up for grabs in the game. If the Biden campaign plans to pander to younger voters through video games, there are quite a few battle royale titles and at least one Avengers game probably waiting to do business with them. In fact, Fortnite‘s latest update is Marvel-centric and even ties into a current storyline in the comics. “This is just the start of how we plan to engage players ahead of November as we’re already looking forward to rolling out more digital swag, voter education tools, and organizing efforts on Animal Crossing and other platforms,” Tom said.Ĭould this mean that we’ll start seeing Biden and Harris-themed items and skins popping up in other games? Epic Games, for example, hasn’t been shy about allowing brand partners to advertise within Fortnite. “As we enter the final campaign stretch towards November, this is one way we are finding new creative and innovative ways to meet voters where they are and bring our supporters together.” It is an exciting new opportunity for our campaign to engage and connect Biden-Harris supporters as they build and decorate their islands,” Christian Tom, director of digital partnerships for the Biden campaign, told The Verge. “ Animal Crossing is a dynamic, diverse, and powerful platform that brings communities together from across the world. The news was first reported by The Verge, who spoke to the Biden campaign about its Animal Crossing plans. You can check out a guide to how to find QR codes for the game and download them here. Currently, users can download four different yard signs through the Nintendo Switch Online App. Starting right now, players can scan a QR code to add Joe Biden/Kamala Harris yard signs to their islands. Animal Crossing: New Horizonsis apparently so big with potential voters that 2020 presidential candidates want in. The Biden campaign said 28.9 million Americans watched the DNC across television and digital platforms, including 10.2 million digital streams, as per Reuters. A total of 19.7 million people tuned in to the first night, down from 26 million in 2016, according to Nielsen data. Joe Biden now has his own island on 'Animal Crossing.' As Election Day approaches, Joe Biden and his team are exhausting all efforts to reach voters even taking their campaign to a popular. ĭue to concerns over the pandemic, the Democratic National Convention was forced to pivot virtual via a mix of pre-recorded content and live streams from speakers’ homes. At the start of COVID-19 in March, Biden became the first Democratic candidate to hold a virtual town hall, a Facebook Live stream that amassed over 5,000 viewers. The game sold 11 million copies by the end of March, and an additional 1.6 million copies since then.Īppealing to gamers is one of many creative alternatives to in-person rallies and conventions for the Biden-Harris campaign. Īnimal Crossing became a lockdown hit after its latest game, New Horizons, launched on March 20. “This is just the start of how we plan to engage players ahead of November as we’re already looking forward to rolling out more digital swag, voter education tools, and organizing efforts on Animal Crossing and other platforms,” Christian Tom, director of digital partnerships for the Biden campaign, told The Verge. To promote the virtual initiative, the campaign worked with gaming influencers who shared their gameplay with the signs. Designs include two that feature the official Biden-Harris logo, one that features the “Jo” Pride logo and one that shows aviator sunglasses in red, white and blue. Players can download four different sign designs in-game by scanning quick release (QR) codes through the Nintendo Switch Online app. Animal Crossing: New Horizon players can now decorate their islands with official Biden-Harris signs as part of the campaign’s larger effort to reach voters ahead of the 2020 election, according to The Verge.
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